Statistics
Publications
4
Citations
83
H-Index
4
Active since
1974
Affiliations
Miami University(Current)
John P. Maggard is an author at Miami University specializing in advertising strategy, advertising, and advertising management.
Publications per year
1974–1976
4
4
John P. Maggard · Journal of Marketing · 1976 · 28 citations
John P. Maggard · Journal of Marketing · 1976 · 17 citations
Advertising Principles and Problems
John P. Maggard, Charles J. Dirksen, Arthur Kroeger · Journal of Marketing · 1974 · 14 citations
Business, Marketing, Advertising +9
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