Concepedia

Zigmas Lydeka

ZL

7

Publications

149

Citations

7

H-Index

2005

Active since

Affiliations

ISM University of Management and Economics(Current)

Vytautas Magnus University

Zigmas Lydeka is an author at ISM University of Management and Economics specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategyEconomicsBusiness StrategyConsumer ResearchStrategic ManagementInternational ManagementArts

Publications per year

2005–2021

7

Publications

7

Cooperation among the Competitors in International Cargo Transportation Sector: Key Factors to Success

Zigmas Lydeka, Benas Adomavičius · Engineering Economics · 2007 · 33 citations

Cooperation Theory, Transport Logistic, Trade +21

An assessment of various approaches for cross-cultural consumer research

Laura Šalčiuvienė, Viltė Auruškevičienė, Zigmas Lydeka · Lancaster EPrints (Lancaster University) · 2005 · 22 citations · Full text

Culture, Cross-cultural Consumer Research, Cross-cultural Marketing +12

Managerial attitude to the implementation of quality management systems in Lithuanian support treatment and nursing hospitals

Ilona Bučiūnienė, Sonata Malciankina, Zigmas Lydeka et al. · BMC Health Services Research · 2006 · 22 citations · Full text

Discovering an Employer Branding: Identifying Dimensions of Employer’s Attractiveness in University

Irena Bakanauskienė, Rita Bendaravičienė, Ričardas Krikštolaitis et al. · 2015 · 22 citations

University Employer Brand, Brand Strategy, Consumer Research +16

Assessment of the Effect of Technological Innovations on Unemployment in the European Union Countries

Zigmas Lydeka, Akvilė Karaliūtė · Engineering Economics · 2021 · 19 citations · Full text

European Union Countries, Technological Innovations, Innovation Adoption +24

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