Concepedia
Statistics
Publications
1
Citations
14
H-Index
Active since
2013
David Jerrick is an author specializing in film studies, interactive marketing, and screen studies.
Top concepts
ArtsFilmMarketingManagementTelevisionAdvertisingMedia EffectsMedia StudiesCinema StudiesScreen Studies
Publications per year
2013–2013
The Effectiveness of Film Trailers: Evidence from the College Student Market
David Jerrick, Elizabeth Crosby · 2013 · 14 citations
Entertainment Marketing, Film Study, Screen Studies +22
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