Concepedia

Giovanbattista Califano

GC

13

Publications

275

Citations

12

H-Index

2021

Active since

Affiliations

University of Naples Federico II(Current)

University of Oxford

University of Catania

Giovanbattista Califano is an author at University of Naples Federico II specializing in marketing, consumer behavior, and consumer research.

Top concepts

MarketingConsumer BehaviorConsumer ResearchHealthManagementFood MarketingBehavioral ScienceFood QualityAgricultural EconomicsConsumer Decision Making

Publications per year

2021–2024

13

Publications

13

Assessing the visual appeal of real/AI-generated food images

Giovanbattista Califano, Charles Spence · Food Quality and Preference · 2024 · 43 citations · Full text

Variety seeking behavior in the wine domain: A consumers segmentation using big data

Francesco Caracciolo, Marilena Furno, Mario D’Amico et al. · Food Quality and Preference · 2021 · 37 citations

Marketing Analytics, Wine Domain, Buying Behavior +14

Beyond one-size-fits-all: Consumers react differently to packaging colors and names of cultured meat in Italy

Giovanbattista Califano, Marilena Furno, Francesco Caracciolo · Appetite · 2022 · 34 citations

Culture, Food Marketing, Food Packaging +12

Exploring the roles of online moral disengagement, body esteem, and psychosexual variables in predicting sexting motivations and behaviours

Giovanbattista Califano, Miriam Capasso, Daniela Caso · Computers in Human Behavior · 2021 · 26 citations

Behavioral Sciences, Moral Psychology, Gender Studies +10

Consumer preference and willingness to pay for 3D-printed chocolates: A discrete choice experiment

Giovanbattista Califano, Charles Spence · Future Foods · 2024 · 21 citations · Full text

Rows per page

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