Marilena Furno

The Role of Health Information in Consumers’ Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene

Fabio Verneau, F. La Barbera, Marilena Furno · Nutrients · 2019 · 40 citations · Full text

Nutrition, Agricultural Economics, Consumer Research +17

Variety seeking behavior in the wine domain: A consumers segmentation using big data

Francesco Caracciolo, Marilena Furno, Mario D’Amico et al. · Food Quality and Preference · 2021 · 37 citations

Marketing Analytics, Wine Domain, Buying Behavior +14

Beyond one-size-fits-all: Consumers react differently to packaging colors and names of cultured meat in Italy

Giovanbattista Califano, Marilena Furno, Francesco Caracciolo · Appetite · 2022 · 34 citations

Culture, Food Marketing, Food Packaging +12

Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany

Gianni Cicia, Marilena Furno, Teresa Del Giudice · Agricultural and Food Economics · 2021 · 30 citations · Full text

Analysing the consumer purchasing behaviour for certified wood products in Italy

Teresa Panico, Francesco Caracciolo, Marilena Furno · Forest Policy and Economics · 2021 · 27 citations

Customer Satisfaction, Economics, Consumer Study +10