Concepedia

Papassapa Rauyruen

PR

2

Publications

1.2K

Citations

2

H-Index

2006

Active since

Affiliations

University of Technology Sydney(Current)

Papassapa Rauyruen is an author at University of Technology Sydney specializing in business, customer satisfaction, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrandingBrand EquityBrand LoyaltyBrand StrategyService Quality

Publications per year

2006–2009

2

Publications

2

Relationship quality as a predictor of B2B customer loyalty

Papassapa Rauyruen, Kenneth E. Miller · Journal of Business Research · 2006 · 1.1K citations

Relationship Marketing, Customer Satisfaction, Management +5

B2B services: linking service loyalty and brand equity

Papassapa Rauyruen, Kenneth E. Miller, Markus Groth · Journal of Services Marketing · 2009 · 95 citations

Service Provider, Customer Satisfaction, Service Loyalty +17

Rows per page

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