Dayu Cao

An analysis of factors affecting selection of organic food: Perception of consumers in China regarding weak signals

Chunnian Liu, Zheng Yan, Dayu Cao · Appetite · 2021 · 78 citations

Agriculture, Food Science, Marketing +11

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

Dayu Cao, Zheng Yan, Chunnian Liu et al. · British Food Journal · 2021 · 38 citations

Business, Marketing, Consumer Behavior +15

Understanding food pleasure in organic consumption: the moderating effects of trust within the theory of planned behavior

Dayu Cao, Zheng Yan, Gucheng Li · British Food Journal · 2023 · 28 citations

Business, Food Science, Marketing +17

Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19

Chunnian Liu, Zheng Yan, Dayu Cao · Frontiers in Psychology · 2021 · 26 citations · Full text

Business, Food Science, Marketing +14

Organic food consumption in China: food safety concerns, perceptions, and purchase behavior under the moderating role of trust

Dayu Cao, Qiang Xie, Xiaoying Yao et al. · Frontiers in Sustainable Food Systems · 2023 · 13 citations · Full text

Agriculture, Food Science, Marketing +13