Willy Ramadan

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Publications

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Active since

2024

Affiliations

Universitas Islam Negeri Antasari Banjarmasin(Current)

Willy Ramadan is an author at Universitas Islam Negeri Antasari Banjarmasin specializing in marketing, relationship marketing, and brand personality antecedents.

ORCID

Publications per year

2024–2024

Publications

The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

Ahmad Juhaidi, Syaifuddin syaifuddin, Salamah et al. · Social Sciences & Humanities Open · 2024 · 17 citations · Full text

Business, Marketing, Marketing Management +9

Instagram activities, engagement and enrollment intention in Indonesia: A case in the third largest island in the world

Ahmad Juhaidi, Willy Ramadan, Hidayat Ma’ruf · NURTURE · 2024 · 10 citations · Full text

Social Sciences, Communication, Marketing +17

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