Concepedia

Salamah

SA

Statistics

Publications

1

Citations

17

H-Index

1

Active since

2024

Affiliations

Universitas Islam Negeri Antasari Banjarmasin(Current)

Salamah is an author at Universitas Islam Negeri Antasari Banjarmasin specializing in brand personality effects, brand management, and marketing management.

Publications per year

2024–2024

1

Publications

1

The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

Ahmad Juhaidi, Syaifuddin syaifuddin, Salamah et al. · Social Sciences & Humanities Open · 2024 · 17 citations · Full text

Business, Marketing, Marketing Management +9

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