Concepedia

Greg Taylor

GT

Statistics

Publications

9

Citations

301

H-Index

9

Active since

2011

Affiliations

University of Oxford(Current)

Internet Society

Greg Taylor is an author at University of Oxford specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessSearch CostsConsumer ResearchEconomicsAdvertisingMarket DesignInformation Retrieval

Publications per year

2011–2021

9

Publications

9

Integration and search engine bias

Alexandre de Cornière, Greg Taylor · The RAND Journal of Economics · 2014 · 120 citations

Search Engine Optimization, Engineering, Digital Marketing +20

Search Quality and Revenue Cannibalization by Competing Search Engines

Greg Taylor · Journal of Economics & Management Strategy · 2013 · 58 citations

Search Engine Optimization, Consumer Uncertainty, Digital Marketing +21

Competing Sales Channels with Captive Consumers

David Ronayne, Greg Taylor · The Economic Journal · 2021 · 22 citations · Full text

Consumer Uncertainty, Consumer Research, Price Comparison Website +18

Data and Competition: A General Framework with Applications to Mergers, Market Structure, and Privacy Policy

Alexandre de Cornière, Greg Taylor · RePEc: Research Papers in Economics · 2020 · 20 citations · Full text

The informativeness of on-line advertising

Greg Taylor · International Journal of Industrial Organization · 2011 · 19 citations

Advertising, On-line Advertising, Interactive Marketing +5

1–5 of 9