Concepedia

Amy Weng

AW

Statistics

Publications

2

Citations

283

H-Index

2

Active since

2005

Affiliations

Lincoln University(Current)

Amy Weng is an author at Lincoln University specializing in technology, management, and marketing.

Top concepts

MarketingManagementTechnologyConsumer BehaviorConsumer ResearchFinanceFintechBusinessAccountingE-business

Publications per year

2005–2006

2

Publications

2

A logit analysis of electronic banking in New Zealand

Christopher Gan, Visit Limsombunchai, Amy Weng · International Journal of Bank Marketing · 2006 · 216 citations

Digital Marketing, Consumer Research, Online Customer Behavior +21

Consumer Choice Prediction: Artificial Neural Networks versus Logistic Models

Christopher Gan, Visit Limsombunc, Amy Weng · Journal of Social Sciences · 2005 · 67 citations

Marketing, Customer Satisfaction, Consumer Decision Making +15

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