Concepedia

Mary Kay Rickard

MK

2

Publications

70

Citations

2

H-Index

2003

Active since

Affiliations

University of West Georgia(Current)

Mary Kay Rickard is an author at University of West Georgia specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2003–2014

2

Publications

2

Individual Characteristics and Creativity in the Marketing Classroom: Exploratory Insights

Faye S. McIntyre, Robert E. Hite, Mary Kay Rickard · Journal of Marketing Education · 2003 · 59 citations

, , +11

Effects of Consumer Weight Level and Advertising Appeals on Consumer Attitude Toward Food and Advertisements

Yujie Wei, Mary Kay Rickard, Cheryl O’Meara Brown · Journal of Food Products Marketing · 2014 · 11 citations

, , +13

Rows per page

1–2 of 2