Concepedia

Ruoxi Yao

RY

5

Publications

142

Citations

5

H-Index

2021

Active since

Affiliations

Liaoning Technical University(Current)

Ruoxi Yao is an author at Liaoning Technical University specializing in interactive marketing, customer satisfaction, and consumer engagement.

Top concepts

MarketingManagementCommunicationUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2021–2024

5

Publications

5

How do friendship artificial intelligence chatbots (<scp>FAIC</scp>) benefit the continuance using intention and customer engagement?

Baoku Li, Ruoxi Yao, Yafeng Nan · Journal of Consumer Behaviour · 2023 · 53 citations

Customer Satisfaction, Chatbot, Digital Marketing +30

What promote farmers to adopt green agricultural fertilizers? Evidence from 8 provinces in China

Baoku Li, Yingying Qiao, Ruoxi Yao · Journal of Cleaner Production · 2023 · 33 citations · Full text

Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products

Baoku Li, Yafeng Nan, Ruoxi Yao · Asia Pacific Journal of Marketing and Logistics · 2021 · 30 citations

Customer Satisfaction, Digital Marketing, Consumer Study +20

How does anthropomorphism promote consumer responses to social chatbots: mind perception perspective

Baoku Li, Ruoxi Yao, Yafeng Nan · Internet Research · 2024 · 14 citations

Carbon neutrality cognition, environmental value, and consumption preference of low-carbon products

Baoku Li, Yafeng Nan, Ruoxi Yao · Frontiers in Environmental Science · 2022 · 12 citations · Full text

Rows per page

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