Baoku Li

Customer satisfaction in Web 2.0 and information technology development

Gajendra Sharma, Baoku Li · Information Technology and People · 2013 · 55 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

How do friendship artificial intelligence chatbots (<scp>FAIC</scp>) benefit the continuance using intention and customer engagement?

Baoku Li, Ruoxi Yao, Yafeng Nan · Journal of Consumer Behaviour · 2023 · 53 citations

Customer Satisfaction, Chatbot, Digital Marketing +30

What promote farmers to adopt green agricultural fertilizers? Evidence from 8 provinces in China

Baoku Li, Yingying Qiao, Ruoxi Yao · Journal of Cleaner Production · 2023 · 33 citations · Full text

An empirical study on the decision‐making styles of the Chinese peasant consumers

Baoku Li, Zhai Cuixia, Bao Weimin · Journal of Consumer Marketing · 2010 · 30 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +27

Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products

Baoku Li, Yafeng Nan, Ruoxi Yao · Asia Pacific Journal of Marketing and Logistics · 2021 · 30 citations

Customer Satisfaction, Digital Marketing, Consumer Study +20