Concepedia

Albert A. Barreda

AA

16

Publications

1.5K

Citations

14

H-Index

2013

Active since

Affiliations

University of Central Florida(Current)

Missouri State University

Florida Atlantic University

Sultan Qaboos University

The Ohio State University

Albert A. Barreda is an author at University of Central Florida specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessTourismCommunicationSocial MediaCustomer SatisfactionBrand AwarenessConsumer Research

Publications per year

2013–2022

16

Publications

16

Generating brand awareness in Online Social Networks

Albert A. Barreda, Anil Bilgihan, Khaldoon Nusair et al. · Computers in Human Behavior · 2015 · 327 citations

Viral Marketing, Advertising, Social Media +8

Consumer perception of knowledge-sharing in travel-related Online Social Networks

Anil Bilgihan, Albert A. Barreda, Fevzi Okumuş et al. · Tourism Management · 2015 · 317 citations · Full text

Social Media, Digital Marketing, Knowledge Sharing +12

An analysis of user‐generated content for hotel experiences

Albert A. Barreda, Anil Bilgihan · Journal of Hospitality and Tourism Technology · 2013 · 210 citations

Customer Experience, Customer Satisfaction, Tourism Management +20

The impact of social media activities on brand image and emotional attachment

Albert A. Barreda, Khaldoon Nusair, Youcheng Wang et al. · Journal of Hospitality and Tourism Technology · 2020 · 118 citations

Digital Marketing, Social Psychology, Brand Page Commitment +29

Online branding: Development of hotel branding through interactivity theory

Albert A. Barreda, Anil Bilgihan, Khaldoon Nusair et al. · Tourism Management · 2016 · 114 citations

Customer Satisfaction, Personal Branding, Digital Marketing +10

Rows per page

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