Concepedia

Irene Chong

IC

Statistics

Publications

2

Citations

79

H-Index

2

Active since

2001

Affiliations

The University of Adelaide(Current)

Irene Chong is an author at The University of Adelaide specializing in consumption studies, marketing management, and consumer behavior.

Publications per year

2001–2001

2

Publications

2

Australian Chinese Consumers

Pascale Quester, Amal R. Karunaratna, Irene Chong · Journal of International Consumer Marketing · 2001 · 40 citations

Business, Marketing, Marketing Management +16

Validating acculturation models: the case of the Australian-Chinese consumers

Pascale Quester, Irene Chong · Journal of Consumer Marketing · 2001 · 39 citations

Business, Marketing, Marketing Management +12

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