Ashok Kumar Patel

Assessing customers' attitude towards online apparel shopping: A three-way interaction model

Ashok Kumar Patel, Anurag Singh, Nripendra P. Rana et al. · Journal of Business Research · 2023 · 39 citations

Business, Information Systems, Marketing +14

Matrix metalloproteinases (MMP-2 and MMP-9) activity in corneal ulcer and ocular surface disorders determined by gelatin zymography

A.K. Singh, Ops Maurya, M.V. Jagannadhan et al. · Journal of ocular biology, diseases, and informatics · 2012 · 18 citations

Medicine, Ophthalmology, Pathology +14

Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes

Ashok Kumar Patel, Anurag Singh, Satyanarayana Parayitam · Journal of Advances in Management Research · 2022 · 18 citations

Business, Marketing, Marketing Management +15

The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model

Anurag Singh, Ashok Kumar Patel, Satyanarayana Parayitam · Journal of Global Fashion Marketing · 2022 · 14 citations

Business, Marketing, Marketing Management +13

Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis

Anurag Singh, Ashok Kumar Patel, shefali jaiswal et al. · Management of Environmental Quality An International Journal · 2023 · 13 citations

Business, Marketing, Marketing Management +15