Concepedia

Anurag Singh

AS

Statistics

Publications

8

Citations

236

H-Index

8

Active since

2020

Affiliations

Banaras Hindu University(Current)

University of Massachusetts Dartmouth

Qatar University

Anurag Singh is an author at Banaras Hindu University specializing in marketing, consumer behavior, and business.

Publications per year

2020–2024

8

Publications

8

Influence of the Determinants of Online Customer Experience on Online Customer Satisfaction

Shefali Jaiswal, Anurag Singh · Paradigm A Management Research Journal · 2020 · 63 citations

Business, Management Information Systems, Marketing +16

Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms

Anurag Singh, Nripendra P. Rana, Satyanarayana Parayitam · International Journal of Information Management Data Insights · 2022 · 58 citations · Full text

Business, Marketing, Marketing Management +16

Assessing customers' attitude towards online apparel shopping: A three-way interaction model

Ashok Kumar Patel, Anurag Singh, Nripendra P. Rana et al. · Journal of Business Research · 2023 · 39 citations

Business, Information Systems, Marketing +14

Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes

Ashok Kumar Patel, Anurag Singh, Satyanarayana Parayitam · Journal of Advances in Management Research · 2022 · 18 citations

Business, Marketing, Marketing Management +15

Identifying the factors of social currency for social media marketing strategy

Yog Mishra, Anurag Singh · South Asian Journal of Business Studies · 2021 · 17 citations

Social Sciences, Communication, Marketing +10

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