Concepedia

Oumar T. Khabala

OT

2

Publications

76

Citations

2

H-Index

2017

Active since

Affiliations

University of KwaZulu-Natal(Current)

Catholic University of Eastern Africa

Oumar T. Khabala is an author at University of KwaZulu-Natal specializing in customer relationship management, relationship marketing, and marketing.

Top concepts

BusinessMarketingE-businessManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingRelationship Marketing

Publications per year

2017–2018

2

Publications

2

Bank customer loyalty and satisfaction: the influence of virtual e-CRM

Eric E. Mang’unyi, Oumar T. Khabala, Krishna Kistn Govender · African Journal of Economic and Management Studies · 2018 · 42 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

The relationship between e-CRM and customer loyalty: a Kenyan Commercial Bank case study

Eric E. Mang’unyi, Oumar T. Khabala, Krishna Govender · Banks and Bank Systems · 2017 · 34 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +17

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