Concepedia

Eric E. Mang’unyi

EE

8

Publications

260

Citations

8

H-Index

2011

Active since

Affiliations

Catholic University of Eastern Africa(Current)

Walter Sisulu University

University of KwaZulu-Natal

Eric E. Mang’unyi is an author at Catholic University of Eastern Africa specializing in business, customer satisfaction, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionE-businessService QualityConsumer BehaviorConsumer ResearchDigital MarketingInteractive Marketing

Publications per year

2011–2019

8

Publications

8

Ownership Structure and Corporate Governance and Its Effects on Performance: A Case of Selected Banks in Kenya

Eric E. Mang’unyi · International Journal of Business Administration · 2011 · 80 citations · Full text

Ownership Structure, Selected Banks, Firm Performance +8

Bank customer loyalty and satisfaction: the influence of virtual e-CRM

Eric E. Mang’unyi, Oumar T. Khabala, Krishna Kistn Govender · African Journal of Economic and Management Studies · 2018 · 42 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

The relationship between e-CRM and customer loyalty: a Kenyan Commercial Bank case study

Eric E. Mang’unyi, Oumar T. Khabala, Krishna Govender · Banks and Bank Systems · 2017 · 34 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +17

Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study

Timothy K. Oumar, Eric E. Mang’unyi, Krishna Govender et al. · Management & Marketing · 2017 · 33 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

Exploring Relationships between Education Level and Unemployment

Grabe Mpendulo, Eric E. Mang’unyi · Journal of Social Sciences (COES&RJ-JSS) · 2018 · 19 citations · Full text

Economics, African Development, Education Level +10

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