Concepedia
1
Publications
19
Citations
H-Index
2012
Active since
Affiliations
Feng Chia University(Current)
Fang-Ru Ye is an author at Feng Chia University specializing in business, brand equity, and finance.
Top concepts
FinanceBusinessMarketingManagementBrand EquityBrand Awareness
Publications per year
2012–2012
The value relevance of brand equity in the financial services industry: an empirical analysis using quantile regression
David Han-Min Wang, Tiffany Hui‐Kuang Yu, Fang-Ru Ye · Service Business · 2012 · 19 citations
Financial Perspective, Value Relevance, Brand Equity +8
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