Concepedia

Hamilton Coimbra Carvalho

HC

Statistics

Publications

3

Citations

82

H-Index

3

Active since

2013

Affiliations

Universidade de São Paulo(Current)

Hamilton Coimbra Carvalho is an author at Universidade de São Paulo specializing in marketing, business, and strategic marketing.

ORCID

Publications per year

2013–2019

3

Publications

3

<i>Homo economicus</i>and social marketing: questioning traditional models of behavior

Hamilton Coimbra Carvalho, José Afonso Mazzon · Journal of Social Marketing · 2013 · 32 citations

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A better life is possible: the ultimate purpose of social marketing

Hamilton Coimbra Carvalho, José Afonso Mazzon · Journal of Social Marketing · 2015 · 28 citations · Full text

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Embracing complex social problems

Hamilton Coimbra Carvalho, José Afonso Mazzon · Journal of Social Marketing · 2019 · 22 citations

, , +7

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