Jie Yu

How does scarcity promotion lead to impulse purchase in the online market? A field experiment

Yi Wu, Liwei Xin, Dahui Li et al. · Information & Management · 2020 · 227 citations

Business, Marketing, Marketing Management +16

Content marketing in e-commerce platforms in the internet celebrity economy

Ruibin Geng, Shichao Wang, Xi Chen et al. · Industrial Management & Data Systems · 2020 · 203 citations

Business, Marketing, Marketing Management +15

Product delivery service provider selection and customer satisfaction in the era of internet of things: A Chinese e-retailers’ perspective

Jie Yu, Nachiappan Subramanian, Kun Ning et al. · International Journal of Production Economics · 2014 · 185 citations · Full text

Business, Information Systems, Marketing +16

Customer satisfaction and competitiveness in the Chinese E-retailing: Structural equation modeling (SEM) approach to identify the role of quality factors

Nachiappan Subramanian, Angappa Gunasekaran, Jie Yu et al. · Expert Systems with Applications · 2013 · 155 citations

Business, Marketing, Marketing Management +17

The Determinants and Impacts of Aesthetics in Users’ First Interaction with Websites

Zhenhui Jiang, Weiquan Wang, Bernard C. Y. Tan et al. · Journal of Management Information Systems · 2016 · 140 citations

Humanities, Design, Information Systems +11