Concepedia

Marie J. Lachance

MJ

Statistics

Publications

8

Citations

644

H-Index

8

Active since

2000

Affiliations

Université Laval(Current)

Marie J. Lachance is an author at Université Laval specializing in consumer behavior, business, and marketing.

Publications per year

2000–2012

8

Publications

8

Adolescents’ brand sensitivity in apparel: influence of three socialization agents

Marie J. Lachance, Pierre Beaudoin, Jean Robitaille · International Journal of Consumer Studies · 2003 · 192 citations

Social Sciences, Marketing, Marketing Management +13

Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents

Pierre Beaudoin, Marie J. Lachance, Jean Robitaille · Journal of Fashion Marketing and Management · 2003 · 131 citations

Business, Marketing, Marketing Management +16

Determinants of Adolescents' Brand Sensitivity to Clothing

Pierre Beaudoin, Marie J. Lachance · Family and Consumer Sciences Research Journal · 2006 · 103 citations

Business, Marketing, Marketing Management +16

College students’ consumer competence: a qualitative exploration

Marie J. Lachance, Nadia Choquette‐Bernier · International Journal of Consumer Studies · 2004 · 72 citations

Business, Marketing, Secondary Education +11

Young adults’ attitudes towards credit

Marie J. Lachance · International Journal of Consumer Studies · 2012 · 55 citations

Business, Finance, Social Psychology +12

1–5 of 8