Statistics
Publications
3
Citations
123
H-Index
3
Active since
1978
Affiliations
Deakin University(Current)
Tom Pointon is an author at Deakin University specializing in marketing, business, and social cost-benefit analysis.
Publications per year
1978–1999
3
3
Measuring the Gains from Government Export Promotion
Tom Pointon · European Journal of Marketing · 1978 · 57 citations
Marketing research through the salesforce
David Grace, Tom Pointon · Industrial Marketing Management · 1980 · 22 citations
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