Concepedia

Heewon Sung

HS

8

Publications

206

Citations

8

H-Index

2008

Active since

Affiliations

Gyeongsang National University(Current)

Yonsei University

Heewon Sung is an author at Gyeongsang National University specializing in management, marketing, and fashion.

Top concepts

MarketingManagementFashionConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionBehavioral SciencePurchase IntentionInteractive Marketing

Publications per year

2008–2013

8

Publications

8

Global marketing segmentation usefulness in the sportswear industry

Eunju Ko, Charles R. Taylor, Heewon Sung et al. · Journal of Business Research · 2011 · 65 citations

Digital Marketing, International Marketing, Management +7

Comparative Analysis of Purchase Intentions Toward Smart Clothing Between Korean and U.S. Consumers

Eunju Ko, Heewon Sung, Hye-Lim Yun · Clothing and Textiles Research Journal · 2009 · 51 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

A profile of Koreans: who purchases fashion goods online?

Heewon Sung, Yang-Jin Jeon · Journal of Fashion Marketing and Management · 2009 · 23 citations

Customer Satisfaction, Engineering, Digital Marketing +19

Effects of Price Perception and Store Attributes on Fashion-Related Store Choice Behavior;Focused on Department Store, Discount Store, and Internet Shopping Mall

Heewon Sung · Journal of the Korean Society of Clothing and Textiles · 2008 · 16 citations · Full text

Customer Satisfaction, Consumer Research, Online Customer Behavior +16

A Study on the Determinants of Attitude toward and Intention to Use Mobile Shopping through Fashion Apps -Comparisons of Gender and Age Group Differences-

Heewon Sung · Journal of the Korean Society of Clothing and Textiles · 2013 · 15 citations · Full text

Customer Satisfaction, Engineering, Consumer Research +18

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