13
Publications
409
Citations
11
H-Index
2018
Active since
Sayabek Ziyadin is an author at Al-Farabi Kazakh National University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementEngineeringEconomicsArtsTourismInnovationTechnologyFuzzy Logic
Publications per year
2018–2020
13
13
Co-creating brand image and reputation through stakeholder’s social network
Pantea Foroudi, Alireza Nazarian, Sayabek Ziyadin et al. · Journal of Business Research · 2020 · 81 citations · Full text
Marketing, Social Media, Arts +10
The role of social media marketing in consumer behaviour
Sayabek Ziyadin, Alex Borodin, Aizhan Omarova et al. · E3S Web of Conferences · 2019 · 64 citations · Full text
Customer Satisfaction, Digital Society, Digital Marketing +16
Impact of mergers and acquisitions on companies’ financial performance
Alex Borodin, Sayabek Ziyadin, Gulnara Islyam et al. · JOURNAL OF INTERNATIONAL STUDIES · 2020 · 37 citations · Full text
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