Muhammad Usman Shehzad

Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

Khalid Jamil, Dunnan Liu, Rana Faizan Gul et al. · Frontiers in Psychology · 2022 · 227 citations · Full text

Customer Satisfaction, Consumer Intentions, Digital Marketing +19

Do green entrepreneurial orientation and green knowledge management matter in the pursuit of ambidextrous green innovation: A moderated mediation model

Muhammad Usman Shehzad, Jianhua Zhang, Khawaja Fawad Latif et al. · Journal of Cleaner Production · 2023 · 180 citations · Full text

Knowledge management enablers and knowledge management processes: a direct and configurational approach to stimulate green innovation

Muhammad Usman Shehzad, Jianhua Zhang, Mir Dost et al. · European Journal of Innovation Management · 2022 · 137 citations

Innovation Adoption, Knowledge Creation, Education +25

Linking green intellectual capital, ambidextrous green innovation and firms green performance: evidence from Pakistani manufacturing firms

Muhammad Usman Shehzad, Jianhua Zhang, Mir Dost et al. · Journal of Intellectual Capital · 2022 · 137 citations

Environmental Performance, Eco-innovation, Green Manufacturing +22

Stimulating frugal innovation via information technology resources, knowledge sources and market turbulence: a mediation-moderation approach

Muhammad Usman Shehzad, Jianhua Zhang, Phong Ba Le et al. · European Journal of Innovation Management · 2022 · 89 citations

Digital Marketing, Innovation Management, Frugal Innovation +17