George I. Balch

Political Subjectivity: Applications of Q Methodology in Political Science

George I. Balch, Steven R. Brown · Journal of Marketing Research · 1982 · 2K citations

Political Subjectivity, Political Process, Political Behavior +2

Exploring Perceptions of Smoking Cessation among High School Smokers: Input and Feedback from Focus Groups

George I. Balch · Preventive Medicine · 1998 · 114 citations

Tobacco Cessation, Tobacco Control, Focus Groups +11

The Effect of Antismoking Advertisement Executional Characteristics on Youth Comprehension, Appraisal, Recall, and Engagement

Yvonne M. Terry‐McElrath, Melanie Wakefield, Erin Ruel et al. · Journal of Health Communication · 2005 · 110 citations

Consumer Study, Targeted Advertising, Social Marketing +22

Responses to tobacco control policies among youth

Myra A. Crawford, George I. Balch, Robin J. Mermelstein · Tobacco Control · 2002 · 87 citations · Full text

Social support in smoking cessation among black women in Chicago public housing.

Lacey Lp, Clara Manfredi, George I. Balch et al. · PubMed · 1993 · 86 citations · Full text

Tobacco Cessation, Health Disparities, Social Determinants Of Health +21