Asha Binu Raj

Impact of employee value proposition on employees’ intention to stay: moderating role of psychological contract and social identity

Asha Binu Raj · South Asian Journal of Business Studies · 2020 · 47 citations

Social Identity, Employee Attitude, Employee Value Proposition +14

Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

Asha Binu Raj · Global Business Review · 2018 · 29 citations

Customer Satisfaction, Internal Branding, Organizational Characteristic +19

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

Asha Binu Raj, Akbar Jan N., A.K. Subramani · International Journal of Social Economics · 2022 · 22 citations

Corporate Reputation, Mediation Role, Education +21

Internal branding, employees' brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context

Asha Binu Raj · Asia-Pacific Journal of Business Administration · 2021 · 18 citations

Customer Satisfaction, Internal Branding, Transformational Leadership +20

Workplace spirituality and job satisfaction among teachers: influence of well-being and spiritual leadership

Asha Binu Raj, Pallawi Ambreesh, Nitya Nand Tripathi et al. · International Journal of Educational Management · 2023 · 14 citations