Concepedia
Statistics
Publications
1
Citations
26
H-Index
Active since
2015
Bunyamin Topcu is an author specializing in loyalty program marketing, customer retention, and business strategy.
Publications per year
2015–2015
The Impacts of Customer Loyalty on Negative Word-of-Mouth Communication and Repurchase Intention
Bunyamin Topcu, Adnan DUYGUN · Journal of Marketing Management · 2015 · 26 citations
Business, Marketing, Marketing Management +13
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