Shan Jiang

Augmented reality and the enhancement of memorable tourism experiences at heritage sites

Shan Jiang, Brent Moyle, Ryan Yung et al. · Current Issues in Tourism · 2022 · 143 citations · Full text

How virtual reality affects perceived learning effectiveness: a task–technology fit perspective

Xi Zhang, Shan Jiang, Patricia Ordóñez de Pablos et al. · Behaviour and Information Technology · 2017 · 123 citations · Full text

Using means-end chain theory to explore travel motivation

Shan Jiang, Noel Scott, Peiyi Ding · Journal Of Vacation Marketing · 2014 · 89 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +24

Mapping the study of learning analytics in higher education

Jinzhuo Zhang, Xi Zhang, Shan Jiang et al. · Behaviour and Information Technology · 2018 · 33 citations · Full text

Data Science, Business Intelligence, Educational Informatics +11

Motivations of experienced leisure travellers: A means-end chain study on the Chinese outbound market

Shan Jiang, Noel Scott, Peiyi Ding · Journal Of Vacation Marketing · 2018 · 29 citations

Customer Satisfaction, Quality Of Life, Tourism Management +16