Patrícia de Oliveira Campos

Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram

Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira et al. · Social Network Analysis and Mining · 2022 · 129 citations

Viral Marketing, Advertising, Social Media +13

The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention

Patrícia de Oliveira Campos, Azenaty Alian Leite de Souza Lima, Cristiane Salomé Ribeiro Costa et al. · Journal of Fashion Marketing and Management · 2022 · 24 citations

Green Marketing, Sustainable Development, Consumer Research +18

Past, present, and future of avatar marketing: A systematic literature review and future research agenda

Marianny Jessica de Brito Silva, Patrícia de Oliveira Campos · Computers in Human Behavior Artificial Humans · 2024 · 21 citations · Full text

Avatar Animation, Digital Marketing, Consumer Research +17

Consumer fear and healthy eating during COVID-19 pandemic

Patrícia de Oliveira Campos, Letícia Barbosa de Mélo, Jéssica Carvalho Veras de Souza et al. · Marketing Intelligence & Planning · 2021 · 14 citations

Food Choice, Healthy Eating, Preventive Medicine +13

Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion

Patrícia de Oliveira Campos, Cristiane Salomé Ribeiro Costa, Marconi Freitas da Costa · Journal of Fashion Marketing and Management · 2022 · 11 citations

Customer Satisfaction, Consumer Study, Consumer Research +18