Concepedia

Kaetana Alves Cerqueira

KA

1

Publications

129

Citations

1

H-Index

2022

Active since

Affiliations

Universidade Federal de Pernambuco(Current)

Kaetana Alves Cerqueira is an author at Universidade Federal de Pernambuco specializing in marketing, interactive marketing, and management.

ORCID

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Publications per year

2022–2022

1

Publications

1

Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram

Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira et al. · Social Network Analysis and Mining · 2022 · 129 citations

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