Andreas Strebinger

Blockchain as a Driver for Smart City Development: Application Fields and a Comprehensive Research Agenda

Horst Treiblmaier, Abderahman Rejeb, Andreas Strebinger · Smart Cities · 2020 · 118 citations · Full text

Engineering, Smart City, Distributed Ledger +21

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study

Andreas Strebinger, Xiaoling Guo, Ferdinand Klauser et al. · Journal of Business Research · 2017 · 45 citations

International Marketing, Brand Strategy, Consumer Research +16

Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors

Andreas Strebinger, Horst Treiblmaier · Information Technology & Tourism · 2022 · 42 citations

Customer Satisfaction, Early Adopters, Service-related Factors +7

Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy

Andreas Strebinger · European Journal of Marketing · 2014 · 33 citations

Branding Strategies, Brand Strategy, Consumer Research +19

The effect of e‐commerce on the integration of IT structure and brand architecture

Horst Treiblmaier, Andreas Strebinger · Information Systems Journal · 2008 · 33 citations

Digital Marketing, Brand Strategy, Business Architecture +18