Concepedia
Statistics
Publications
6
Citations
202
H-Index
Active since
2012
Affiliations
Narsee Monjee Institute of Management Studies(Current)
Symbiosis International University
Christ University
Mallika Srivastava is an author at Narsee Monjee Institute of Management Studies specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingUser ExperienceConsumer ResearchInteractive MarketingEducationTechnologyCommunicationExtended Reality
Publications per year
2012–2023
Teachers’ motivation to adopt technology in higher education
Lavina Sharma, Mallika Srivastava · Journal of Applied Research in Higher Education · 2019 · 93 citations
Technology Teacher Education, E-learning, Education +21
Consumers’ usage and adoption of e-pharmacy in India
Mallika Srivastava, Madhur Raina · International Journal of Pharmaceutical and Healthcare Marketing · 2020 · 44 citations
Customer Satisfaction, Innovation Adoption, Effort Expectancy +18
A scale to measure organizational stress among women workers in the garment industry
Lavina Sharma, Mallika Srivastava · European journal of training and development · 2020 · 20 citations
Organization Stress, Education, Human Resource Management +17
Augmented Reality: New Future of Social Media Influencer Marketing
Mudita Sinha, Mallika Srivastava · Vision The Journal of Business Perspective · 2023 · 19 citations
Digital Marketing, Consumer Research, Communication +23
Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers
Mudita Sinha, Mallika Srivastava · Journal of Promotion Management · 2021 · 16 citations
Customer Experience, Customer Satisfaction, Customer Brand Engagement +20
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