Concepedia

Mudita Sinha

MS

Statistics

Publications

5

Citations

81

H-Index

5

Active since

1981

Affiliations

Christ University(Current)

Narsee Monjee Institute of Management Studies

Mudita Sinha is an author at Christ University specializing in management, marketing, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingBusinessSocial MediaUser ExperienceExtended RealityAugmented Reality

Publications per year

1981–2023

5

Publications

5

Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk

Mudita Sinha, Leena Fukey, Kandappan Balasubramanian et al. · Informatica · 2021 · 20 citations · Full text

Customer Satisfaction, Consumer Research, Technology Adoption +17

Augmented Reality: New Future of Social Media Influencer Marketing

Mudita Sinha, Mallika Srivastava · Vision The Journal of Business Perspective · 2023 · 19 citations

Digital Marketing, Consumer Research, Communication +23

Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers

Mudita Sinha, Mallika Srivastava · Journal of Promotion Management · 2021 · 16 citations

Customer Experience, Customer Satisfaction, Customer Brand Engagement +20

Protected areas for Asian elephants.

J. A. McNeely, Mudita Sinha · PARKS · 1981 · 13 citations

Animal Protection, Natural Resource Management, Asian Elephants +2

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Mudita Sinha, Leena Fukey · Vision The Journal of Business Perspective · 2021 · 13 citations

Digital Business, Digital Marketing, Communication +18

1–5 of 5