Concepedia

Yueh-Chin Chen

YC

1

Publications

21

Citations

1

H-Index

2017

Active since

Affiliations

Chaoyang University of Technology(Current)

Yueh-Chin Chen is an author at Chaoyang University of Technology specializing in marketing, behavioral decision making, and management.

Top concepts

FashionBusinessMarketingManagementAdvertisingDecision-makingConsumer BehaviorConsumer ResearchDigital MarketingBehavioral Science

Publications per year

2017–2017

1

Publications

1

Online apparel shopping behavior: Effects of consumer information search on purchase decision making in the digital age

Yueh-Chin Chen, Yen-His Lee, Hsiao-Chun Wu et al. · 2017 · 21 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +21

Rows per page

1–1 of 1