Concepedia

Margarita Išoraitė

MI

23

Publications

559

Citations

13

H-Index

2004

Active since

Affiliations

Vilnius University of Applied Sciences(Current)

Mykolas Romeris University

Margarita Išoraitė is an author at Vilnius University of Applied Sciences specializing in management, business, and marketing strategy.

Top concepts

ManagementBusinessMarketingMarketing StrategyLogisticsAdvertisingEngineeringBrand EquityBrand AwarenessConsumer Research

Publications per year

2004–2023

23

Publications

23

MARKETING MIX THEORETICAL ASPECTS

Margarita Išoraitė · International Journal of Research -GRANTHAALAYAH · 2016 · 146 citations · Full text

Marketing Goals, Marketing Budget Measures, Consumer Research +7

Importance of strategic alliances in company’s activity

Margarita Išoraitė · Intellectual Economics · 2009 · 50 citations · Full text

Management, Cooperative Strategy, New Product Development +16

ELECTRONIC COMMERCE: THEORY AND PRACTICE

Margarita Išoraitė, Neringa Miniotienė · IJBE (Integrated Journal of Business and Economics) · 2018 · 50 citations · Full text

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +14

Brand Image Theoretical Aspects

Margarita Išoraitė · IJBE (Integrated Journal of Business and Economics) · 2018 · 30 citations · Full text

Brand Perception, Advertising, Brand Equity +13

CUSTOMER LOYALTY THEORETICAL ASPECTS

Margarita Išoraitė · SHILAP Revista de lepidopterología · 2016 · 29 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +18

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