Mao H. Vang

How People Evaluate Online Reviews

David C. DeAndrea, Brandon Van Der Heide, Megan A. Vendemia et al. · Communication Research · 2015 · 71 citations · Full text

Social Sciences, Communication, Social Psychology +14

The effects of product photographs and reputation systems on consumer behavior and product cost on eBay

Brandon Van Der Heide, Benjamin K. Johnson, Mao H. Vang · Computers in Human Behavior · 2013 · 48 citations

Business, Marketing, Marketing Management +16

Race in Virtual Environments: Competitive Versus Cooperative Games with Black or White Avatars

Mao H. Vang, Jesse Fox · Cyberpsychology Behavior and Social Networking · 2013 · 37 citations

Social Sciences, Psychology, Social Psychology +16

Engaging High-Sensation Seekers: The Dynamic Interplay of Sensation Seeking, Message Visual-Auditory Complexity and Arousing Content

Zheng Wang, Mao H. Vang, Kathryn Lookadoo et al. · Journal of Communication · 2014 · 26 citations

Social Sciences, Communication, Psychology +17