Concepedia

Marco Zeschky

MZ

Statistics

Publications

10

Citations

1.6K

H-Index

10

Active since

2008

Affiliations

University of St.Gallen(Current)

IESE Business School

Marco Zeschky is an author at University of St.Gallen specializing in innovation, management, and innovation management.

Publications per year

2008–2017

10

Publications

10

Frugal Innovation in Emerging Markets

Marco Zeschky, Bastian Widenmayer, Oliver Gassmann · Research-Technology Management · 2011 · 567 citations

Management, Economics, Innovation Management +14

From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness

Marco Zeschky, Stephan Winterhalter, Oliver Gassmann · Alexandria (UniSG) (University of St.Gallen) · 2015 · 288 citations

Business, Strategic Management, Strategy +15

Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry

Stephan Winterhalter, Marco Zeschky, Lukas Neumann et al. · Technovation · 2017 · 165 citations

Business, Innovation Management, Strategy +17

Opening up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation

Oliver Gassmann, Marco Zeschky · Creativity and Innovation Management · 2008 · 148 citations

Management, Innovation Management, Strategy +17

Crossing the Industry-Line: Breakthrough Innovation through Cross-Industry Alliances with ‘Non-Suppliers’

Oliver Gassmann, Marco Zeschky, Timo Wolff et al. · Long Range Planning · 2010 · 111 citations

Management, Innovation Management, Strategic Management +13

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