Concepedia
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Publications
1
Citations
17
H-Index
Active since
2010
Louis C. Mancuso is an author specializing in interactive marketing, customer satisfaction, and user experience.
Top concepts
MarketingManagementAdvertisingCommunicationUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing CommunicationAdvertising Effectiveness
Publications per year
2010–2010
Effectiveness of Online Advertisement Factors in Recalling a Product
Ghasem S. Alijani, Louis C. Mancuso, Obyung Kwun et al. · Academy of Marketing Studies journal · 2010 · 17 citations
Customer Satisfaction, Targeted Advertising, Consumer Research +16
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