Statistics
Publications
1
Citations
115
H-Index
1
Active since
2007
Affiliations
Xavier University(Current)
Mike Weissbuch is an author at Xavier University specializing in marketing communication, media marketing, and interactive marketing.
Publications per year
2007–2007
1
1
Teen perceptions of disclosure in buzz marketing
Roshan D. Ahuja, Tara Anne Michels, Mary Walker et al. · Journal of Consumer Marketing · 2007 · 115 citations
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