Anita M. Moorman

Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams

Daniel C. Funk, Lynn L. Ridinger, Anita M. Moorman · Leisure Sciences · 2004 · 326 citations

Physical Activity, Consumer Motivation, Consumer Research +19

Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers

Daniel C. Funk, Lynn L. Ridinger, Anita M. Moorman · Sport Management Review · 2003 · 168 citations

Physical Activity, Individual Differences, Consumer Research +17

The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television

Daniel F. Mahony, Anita M. Moorman · Sport Management Review · 1999 · 81 citations

The Relationship between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games

Daniel F. Mahony, Anita M. Moorman · Sport Marketing Quarterly · 2000 · 41 citations

Behavioral Decision Making, Consumer Attitude, Public Opinion +25

The Inclusion of the Paralympics in the Olympic and Amateur Sports Act

Mary A. Hums, Anita M. Moorman, Eli A. Wolff · Journal of Sport and Social Issues · 2003 · 32 citations

Sport Participation, Physical Activity, Kinesiology +15