Concepedia

Edit Kővári

EK

2

Publications

156

Citations

2

H-Index

2021

Active since

Affiliations

University of Pannonia(Current)

Edit Kővári is an author at University of Pannonia specializing in communication, interactive marketing, and arts.

Top concepts

ArtsBusinessMarketingManagementSocial MediaCommunicationInteractive MarketingCultureBrandingAdvertising

Publications per year

2021–2022

2

Publications

2

How social media practices shape family business performance: The wine industry case study

Nóra Obermayer, Edit Kővári, Jaana Leinonen et al. · European Management Journal · 2021 · 142 citations · Full text

Digital Marketing, Social Media Tools, Social Marketing +29

Online branding strategies of family SME wineries: a Hungarian-German comparative study

Ivan Paunović, Nóra Obermayer, Edit Kővári · Journal of Family Business Management · 2022 · 14 citations · Full text

Consumer Research, Brand Strategy, Communication +18

Rows per page

1–2 of 2