Ayatollah Momayez

Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?

Nasrin Rasouli, S. Mostafa Rasoolimanesh, Atousa Kamangar Rahmani et al. · Journal of Hospitality Marketing & Management · 2022 · 67 citations

Management, Marketing, Marketing Management +8

Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern

Ayatollah Momayez, Nasrin Rasouli, Mohammad Alimohammadirokni et al. · Journal of Hospitality Marketing & Management · 2023 · 39 citations · Full text

Management, Environmental Management, Hospitality Management +16

The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies: A comparative study of customers with/without past negative experiences

Nasrin Rasouli, S. Mostafa Rasoolimanesh, Mohammad Alimohammadirokni et al. · International Journal of Hospitality Management · 2024 · 12 citations · Full text

Business, Marketing, Marketing Management +10