Concepedia

Nasrin Rasouli

NR

Statistics

Publications

3

Citations

118

H-Index

3

Active since

2022

Affiliations

University of Tehran(Current)

University College of Azarabadegan

Urmia University

Edith Cowan University

Taylor's University

Nasrin Rasouli is an author at University of Tehran specializing in marketing management, marketing, and management.

Publications per year

2022–2024

3

Publications

3

Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?

Nasrin Rasouli, S. Mostafa Rasoolimanesh, Atousa Kamangar Rahmani et al. · Journal of Hospitality Marketing & Management · 2022 · 67 citations

Management, Marketing, Marketing Management +8

Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern

Ayatollah Momayez, Nasrin Rasouli, Mohammad Alimohammadirokni et al. · Journal of Hospitality Marketing & Management · 2023 · 39 citations · Full text

Management, Environmental Management, Hospitality Management +16

The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies: A comparative study of customers with/without past negative experiences

Nasrin Rasouli, S. Mostafa Rasoolimanesh, Mohammad Alimohammadirokni et al. · International Journal of Hospitality Management · 2024 · 12 citations · Full text

Business, Marketing, Marketing Management +10

1–3 of 3