Concepedia

Yeonjung Kang

YK

Statistics

Publications

2

Citations

56

H-Index

2

Active since

2019

Affiliations

University of Massachusetts Amherst(Current)

Yeonjung Kang is an author at University of Massachusetts Amherst specializing in social sciences, corporate messaging, and persuasion.

Publications per year

2019–2022

2

Publications

2

Which CSR message most appeals to you? The role of message framing, psychological ownership, perceived responsibility and customer altruistic values

Yeonjung Kang, Melissa A. Baker · International Journal of Hospitality Management · 2022 · 31 citations

Social Sciences, Communication, Marketing +16

Rescuing imperfect produce: The effects of stigma disclosure strategies, controllability, and aesthetics

Tiffany S. Legendre, Nathan Jarvis, Yeonjung Kang et al. · International Journal of Hospitality Management · 2019 · 25 citations

Social Sciences, Psychology, Social Psychology +14

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