Ioan-Alexandru Grădinaru

Publications

Citations

H-Index

2022

Active since

Affiliations

Ioan-Alexandru Grădinaru is an author at Alexandru Ioan Cuza University specializing in interactive marketing, sustainable marketing, and brand equity.

Top concepts

DesignBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessGreen MarketingBrand Management

Publications per year

2022–2022

Publications

Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line

Camelia Grădinaru, Daniel-Rareș Obadă, Ioan-Alexandru Grădinaru et al. · Sustainability · 2022 · 42 citations · Full text

Sor Model, Green Marketing, Digital Marketing +22

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