Mirza Ashfaq Ahmed

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

Mirza Ashfaq Ahmed, Suleman Aziz Lodhi, Zahoor Ahmad · Journal of Political Marketing · 2015 · 68 citations

Political Brands, Consumer Research, Brand Strategy +17

Factor Structure of Urdu Version of the Flourishing Scale

Fahad Riaz Choudhry, Yaser Mohammed Al‐Worafi, Bushra Akram et al. · Frontiers in Psychology · 2018 · 26 citations · Full text

Work-Family Conflict and Suicidal Ideation Among Physicians of Pakistan: The Moderating Role of Perceived Life Satisfaction

Bushra Akram, Bushra Bibi, Mirza Ashfaq Ahmed et al. · OMEGA - Journal of Death and Dying · 2020 · 21 citations

Quality Of Life, Family Medicine, Mental Health +16

A study on job satisfaction, motivation and organizational citizenship behavior

Khadija Mushtaq, Mirza Ashfaq Ahmed, Sami Ullah · Lancaster EPrints (Lancaster University) · 2014 · 17 citations

Job Satisfaction, Customer Satisfaction, Work Attitude +14

Role of Environmentalism in the Development of Green Purchase Intentions: A Moderating Role of Green Product Knowledge

Mirza Ashfaq Ahmed, Aleena Arshad, Muhammad Anwar ul Haq et al. · International Journal of Sustainable Development and Planning · 2020 · 17 citations · Full text

Green Marketing, Greenwashing, Consumer Uncertainty +21